How Can Investors Actually Invest in College Sports?
As college sports continues to professionalize, outside capital is finding new ways into the industry through financing, infrastructure, commercial joint ventures, adjacent businesses, and operating partnerships.
Why Is Private Equity Bullish on European Football?
An analysis of why private equity is increasingly targeting European football, focusing on the gap between massive global audiences and relatively low revenue compared to audience size, and the opportunities investors see to unlock greater value through stronger fan monetization.
The 2026 FIFA World Cup: Implications for the Growth of Soccer in the United States and Potential Opportunities for the USL
A white paper on how the 2026 FIFA World Cup accelerated soccer's growth in the United States and the commercial opportunities it may create for USL clubs through increased consumer demand, media reach, venue activation, and sponsorship potential.
Building on our previous analysis, The MLS Growth Opportunity: Winning the Next Generation of Fans, this article explores what that strategy looks like in practice by identifying eight players whose talent, market fit, and commercial potential could help MLS continue growing domestically.
The MLS Growth Opportunity: Winning the Next Generation of Fans
A framework for understanding how strategic capital allocation can help MLS increase fan engagement, improve its product, and create long-term enterprise value.
Newcastle United and the New Regulated Economics of Football Ownership
Newcastle United’s current constraints reveal how Premier League PSR and modern UEFA financial rules now force ownership groups to strategically grow revenue, operational efficiency, and squad value before aggressively scaling spending.
From Isolated Clubs to Coordinated Systems: Understanding Multi-Club Ownership in Football
A structured framework for understanding how multi-club ownership creates value through player pathways, commercial positioning, revenue diversification, and coordinated asset strategy across global football markets.
What Actually Makes an Athlete Commercially Ready for NIL
A structured perspective on what makes an athlete commercially ready for NIL, based on positioning, audience alignment, content capability, and conversion potential.
