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American "Soccer" Business

American "Soccer" Business

The 2026 FIFA World Cup: Implications for the Growth of Soccer in the United States and Potential Opportunities for the USL

Jul 28, 2026

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5 min read

The 2026 FIFA World Cup: Implications for the Growth of Soccer in the United States and Potential Opportunities for the USL

A white paper on how the 2026 FIFA World Cup accelerated soccer's growth in the United States and the commercial opportunities it may create for USL clubs through increased consumer demand, media reach, venue activation, and sponsorship potential.

Luis Lugo
Luis Lugo

American "Soccer" Business

The Undervalued Eight

Jun 23, 2026

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10 min read

The Undervalued Eight

Building on our previous analysis, The MLS Growth Opportunity: Winning the Next Generation of Fans, this article explores what that strategy looks like in practice by identifying eight players whose talent, market fit, and commercial potential could help MLS continue growing domestically.

Luis Lugo
Ayodeji Zuokumor
Luis Lugo, +1

American "Soccer" Business

The MLS Growth Opportunity: Winning the Next Generation of Fans

Jun 16, 2026

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10 min read

The MLS Growth Opportunity: Winning the Next Generation of Fans

A framework for understanding how strategic capital allocation can help MLS increase fan engagement, improve its product, and create long-term enterprise value.

Luis Lugo
Luis Lugo

American "Soccer" Business

The Race for Division I: USL's Bid to Rival MLS

Nov 3, 2025

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8 min read

The Race for Division I: USL's Bid to Rival MLS

America's soccer showdown... will USL's top tier league be able to compete against the MLS dominance for the American soccer market?

Luis Lugo
Amadis Canizales
Luis Lugo, +1

American "Soccer" Business

The MLS Private Equity Experiment: Can Funds Score Without Control?

Sep 30, 2025

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7 min read

The MLS Private Equity Experiment: Can Funds Score Without Control?

Private equity can’t run MLS clubs, but it can now buy into them. With billion-dollar valuations, a global Apple deal, and the World Cup on the horizon, even a minority slice looks valuable.

Luis Lugo
Luis Lugo
LugoSport - Sports Business Analysis

LugoSport - Sports Business Analysis


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